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AI Insights · Timothy · July 2024

Top 5 Social Apps on Android in Mexico: Q2 2024

In Q2 2024, TikTok and Instagram led the social app scene in Mexico on Android, with significant growth in revenue and active users. Facebook and its Lite version also showed strong performance.

Top 5 Social Apps on Android in Mexico: Q2 2024

In Q2 2024, the social app landscape on Android in Mexico saw notable performances from top players like TikTok, Instagram, Facebook, and Facebook Lite. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user trends.

TikTok experienced a significant rise in weekly revenue, starting at around $63K in early April and peaking at approximately $96K in mid-June. Weekly downloads fluctuated, reaching a high of 430K in mid-June, while weekly active users steadily grew from 29.1M to over 30.1M by the end of the quarter.

TikTok Lite - Save Data saw varied weekly downloads, peaking at 615K in mid-April. Revenue remained relatively low but saw a notable spike to $262 in late June. Weekly active users hovered around 2.5M, with some fluctuations throughout the quarter.

Instagram maintained a steady weekly revenue, averaging around $17K to $21K. Weekly downloads showed minor fluctuations, peaking at nearly 350K in early April. The app's active user base remained robust, fluctuating around 44.5M to 44.8M.

Facebook also demonstrated strong performance with weekly revenue ranging from $16K to $20K. Weekly downloads peaked at 311K in early April, while active users consistently grew, reaching nearly 60M by mid-June.

Facebook Lite showed steady weekly downloads, peaking at 207K in early June. Active users saw minor fluctuations, maintaining an average of around 11.5M to 12M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024